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The segment of their infographic, Video Email Arsenal, is below. According to an email email infographic from Email Monks, 58% of all users will be able to play video in email. Unfortunately, the specific technique they used was only visible to Apple Mail and Outlook users, but those two groups actually ended up accounting for 40% of the people they mailed to.īut 40% may end up being on the low side. Litmus did a major and public experiment with an HTML5 video backgrounds for the The Email Design Conference 2014. Let’s walk through what’s possible with each one. There are three major kinds of video that can be used in emails:
Maybe a few of you will be inspired enough to try just one animated gif. Every email marketer needs to know about what’s possible now. Even if you don’t have extensive resources, the two lighter-weight alternatives to videos are easy to implement. So put aside the idea that email marketing is as outdated as a fax machine, and see what adding some movement to your emails might do. The 2014 Online Video Marketing Survey and Trends Report, published by Flimp Video Management, found that 82% of the marketers they surveyed say video email marketing is effective. They open up communication opportunities that words can’t touch, and that even static images can’t beat. Videos have been shown to nearly triple ROI over static emails. And even if an embedded video seems beyond your reach, there are several excellent alternatives to try. While it is true that not everyone can see embedded videos in emails, that should not mean they’re off the table.
Video email marketing is a primary example of this. Email can absolutely be as dynamic and as cutting edge as anything on social media or the web. While it may take a while for a new email marketer to realize how cutting-edge email can be, there’s plenty of evidence for them to review.
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It took them awhile, but they’ve come to realize email is one of the biggest drivers of ROI around.
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Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. But that idea is as outdated as “email is dead”. Email has a bit of a reputation for being old-school.
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